Small Business Shout Out!

I truly love this area. 

That’s the reason I started Living Local and “Small Business Shout Out”, a monthly way of supporting other small businesses and entrepreneurs who make a difference in this community. 

 Today, I’d like to focus your attention on a 2 time winner of the Ruthies, which is pretty awesome considering she’s only been in business since March. Coincidence? I think not.

Annelise Werme owns Serendipity Massage and Wellness. Formerly a nanny, administrative assistant, and office manager, Annelise now spends her days in her cozy little studio in the heart of Murfreesboro. In 2015 she won the Ruthie Award for favorite Massage Therapist, and this year she won it again, as well as was a finalist for Favorite Place to Get a Massage.

During our photoshoot, in between us confessing our socially awkward ways and discussing the amazing window, Annelise mentioned something that resonated with me. She said that for a long time, she was in survival mode, but now she’s in recovery mode, and it’s something she’s very conscious of with her clients during their sessions. While she offers different massages (thai yoga, Swedish, deep tissue, prenatal), she customizes them intuitively, which has led to some very grateful clients and glowing reviews. She also offers chair and mini table massages and ion cleanse detox foot baths.

The embodiment of her business, Annelise is empathetic, and wants nothing more than to help her clients feel safe, comfortable, and cared for. She has a lot of goals and ideas for her business, and if you’re like me, you can’t wait to see where she goes next!

You can find Annelise at 300 East Vine St, Murfreesboro. On the first Wednesday of the month she offers chair massages ($1/minute) at Cultivate Coworking. Find her on facebook or email at

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